-With Savings Promo and Digital Solutions
By Jerromie S. Walters
Monrovia, Liberia – Over the weekend, Bloom Bank Africa Liberia Limited hosted its highly anticipated “Aye Waste” promo grand draw at the Invincible Sports Park in Monrovia. The event, held concisely on Saturday, February 22, 2025, was part of efforts to empower Liberian entrepreneurs and promote financial inclusion,
Encouraging Savings and Rewarding Customers
The “Aye Waste” promo, a strategic initiative by Bloom Bank, aims to encourage Liberians to save while offering them a chance to win exciting prizes. To participate, customers must deposit a minimum of L$20,000 at any of the bank’s branches, making them eligible for the raffle draw. Participants who maintain the minimum balance for at least one month also earn an exceptional 10% interest rate on their savings.
Chris A. Osisiogue, Executive Director of Bloom Bank Africa Liberia Limited, emphasized the bank’s mission to support individuals and businesses. “This is Bloom Bank – the bank for individuals, the bank that brings light in the place of darkness, and we have got your backs,”* he declared during the event. “Our goal is to create income opportunities and digital solutions for our clients so that their businesses can expand beyond limitations.”
A Game-Changer for Liberian Entrepreneurs
Osisiogue highlighted Bloom Bank’s focus on providing both digital and physical platforms to help businesses thrive. The bank’s digitally enabled system is designed to support entrepreneurs by offering tailored solutions to expand their reach and streamline operations. “What defines us as an institution is our ability to provide digital enablement consistently,” he explained. “We analyze your business and show you how to expand beyond your current reach. Whatever digital support you need, we help bring it to life.”
In addition to digital solutions, Bloom Bank places a strong emphasis on capacity building and collaboration. Osisiogue stressed the importance of working closely with clients to ensure their businesses remain sustainable and successful. “We exist for the people. That’s why we say, ‘Let’s bloom together.’ If you try to do everything alone, you will struggle. But with Bloom Bank, your business can flourish beyond imagination,” he added.
A Celebration of Financial Inclusion
The “Aye Waste” promo grand draw, hosted by renowned Liberian comedian Angel Michael, was a success. Eligible customers were rewarded with exciting prizes, including motorbikes, tricycles, refrigerators, and blenders. The event also featured 67 local vendors who showcased their products and services while processing transactions through their Bloom Bank accounts
